취업

현대-기아車 구매만족도 美시장서 상승폭 최고치

작성자 : 최고관리자 / 날짜 : 2013.12.02

<P><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: -1px; DISPLAY: inline !important; FONT: 11px/16px 돋움, Dotum, Verdana, Arial, AppleGothic, sans-serif; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(134,134,134); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">기사입력<SPAN class=Apple-converted-space>&nbsp;</SPAN></SPAN><SPAN style="BACKGROUND-IMAGE: url(http://img.donga.com/economy/images/common/bg_line.gif); PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px 10px 0px 0px; PADDING-LEFT: 0px; LETTER-SPACING: 0px; PADDING-RIGHT: 12px; DISPLAY: inline-block; FONT: 11px/16px 돋움, Dotum, Verdana, Arial, AppleGothic, sans-serif; WHITE-SPACE: normal; BACKGROUND-POSITION: 100% 2px; COLOR: rgb(104,128,176); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px" class=date>2013-12-02 03:00:00</SPAN><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: -1px; DISPLAY: inline !important; FONT: 11px/16px 돋움, Dotum, Verdana, Arial, AppleGothic, sans-serif; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(134,134,134); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"><SPAN class=Apple-converted-space>&nbsp;</SPAN>기사수정<SPAN class=Apple-converted-space>&nbsp;</SPAN></SPAN><SPAN style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: 0px; PADDING-RIGHT: 0px; FONT: 11px/16px 돋움, Dotum, Verdana, Arial, AppleGothic, sans-serif; WHITE-SPACE: normal; COLOR: rgb(106,102,102); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px" class=date2>2013-12-02 03:00:00</SPAN></P>
<P><SPAN style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: 0px; PADDING-RIGHT: 0px; FONT: 11px/16px 돋움, Dotum, Verdana, Arial, AppleGothic, sans-serif; WHITE-SPACE: normal; COLOR: rgb(106,102,102); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px" class=date2></SPAN>&nbsp;</P><FONT color=#333333><STRONG>JD파워 조사… 5위-11위에 올라<BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"></STRONG><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">현대자동차가 최근 1년간 미국시장에서 구매만족도 순위를 가장 많이 끌어올린 자동차 브랜드라는 평가가 나왔다.</SPAN></FONT><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">1일 자동차업계에 따르면 미국 시장조사 전문업체인 JD파워는 최근 발표한 ‘2013 구매만족도(SSI) 조사’ 자동차 브랜드 부문에서 현대차를 5위로 평가했다. 지난해 조사 때 11위였던 현대차는 6계단을 끌어올려 미국에서 팔리는 자동차 브랜드 가운데 순위 상승폭이 가장 컸다.</SPAN><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">지난해 16위였던 기아자동차도 올해는 11위로 5계단을 끌어올려 순위 상승폭이 현대차 다음으로 컸다.</SPAN><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">구매만족도 점수 상승폭은 기아차가 가장 컸다. 이번 조사에서 661점을 받은 기아차는 지난해보다 33점이 높아져 전년 대비 점수 상승폭이 가장 큰 업체로 꼽혔다. 2위는 지난해 650점에서 올해 677점으로 27점 오른 현대차였다.</SPAN><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">현대·기아차 관계자는 “미국 내 딜러 수를 늘리면서 견고한 판매 네트워크를 구축한 점이 구매만족도를 높인 요인”이라고 설명했다.</SPAN><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">JD파워는 매년 브랜드별 구매자와 비(非)구매자를 대상으로 딜러 시설과 역량, 고객 응대 등 다양한 요소에 대한 만족도를 평가해 순위를 매겨 발표한다.</SPAN><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">이번 조사에서 자동차 브랜드 부문 1위는 718점을 얻은 BMW ‘미니’가 차지했다. 미니는 지난해에도 712점으로 1위였다. 2위와 3위는 각각 GM ‘뷰익’(694점)과 ‘쉐보레’(686점)였다.</SPAN><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px"><SPAN style="TEXT-TRANSFORM: none; TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px">장관석 기자 jks@donga.com</SPAN><BR style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: normal; PADDING-RIGHT: 0px; FONT: 16px/24px 굴림, Gulim; WHITE-SPACE: normal; COLOR: rgb(51,51,51); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: none; TEXT-INDENT: 0px; MARGIN: 0px; PADDING-LEFT: 0px; LETTER-SPACING: 0px; PADDING-RIGHT: 0px; FONT: 11px/16px 돋움, Dotum, Verdana, Arial, AppleGothic, sans-serif; WHITE-SPACE: normal; COLOR: rgb(106,102,102); WORD-SPACING: 0px; PADDING-TOP: 0px; -webkit-text-stroke-width: 0px" class=date2></SPAN>&nbsp;</P>